Innovation is at the core of Valley Sports Academy, a new sports training facility slated to open this November in Lake Hallie.

The $10 million, 116,000-square-foot facility will feature a number of revolutionary athletic training technologies that are the first of their kind in the Midwest, including a 16,000-square-foot turf field house, a full-sized Major League Baseball indoor turf infield, and a 6,000-square-foot strength and conditioning room, batting and pitching areas, speed and agility tracks, as well as skills training areas that include innovative technologies – such as a skating treadmill, synthetic ice, rapid shot and rapid hands for hockey, and Hittrax and velocity analysis for baseball and softball players.

“Our goal is to take everybody to their next level,” said Brian Seubert, owner of Valley Sports Academy. “If they’re at a high school level, and they want to get to a D1 school, that’s what our goal is – is to try to encourage them and help them.”

The facility – which broke ground in late June – is the first of its kind in the Chippewa Valley, allowing top-ranking local athletes to continue training closer to home. “We’re seeing that there’s a lot of kids that are passionate about sports and want to push themselves,” Seubert said, “but the only way that they can is if they go to Madison, or they go to Milwaukee, or they go to the Twin Cities.”




Seubert – who also owns Lake Wissota Golf & Events and Huffcutt Concrete with his wife, Liz – says building the facility is only half of the work needed to create champions.

“Kids aren’t going to get better just because of this facility,” Seubert said. “They’re going to have to put in the time. One of our slogans is ‘Work for it,’ and they’re going to have to work for it. And this is really going to allow this area to whatever kid wants to work for it to be successful.”

The Valley Sports Academy also aims to popularize a new sport to the Chippewa Valley: lacrosse. The sport isn’t too much different than hockey or soccer, Seubert said – save for the equipment and the seasons. Offering the sport (which is popular in nearly every major city surrounding Eau Claire, he said) will allow players to train different skills in new ways.

“The reason I’m so passionate is that I’ve always been taught to leave it better than you found it,” said Chase Hoople, general manager and Chippewa Falls native, “so this is going to be a great opportunity … to leave it better than we found it.”

In the coming weeks, Valley Sports Academy will be hiring coaches – comprising exclusively former professional athletes as well as Division I athletes.


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